These days, OTT services are receiving a lot of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can click here choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
Upcoming changes in OTT and free streaming are highly anticipated.